1. Long live the wall between editorial and advertising.
I neither know nor wish to know which brands advertise in Stereophile. I like it when manufacturers never identify themselves to me as current or future advertisers. If they do, it’s highly unlikely to positively influence what I write. Read my lips.
2. When and why I suggest products for review.
When I recommend something for review to Stereophile’s editorial team, I do so because the product seems interesting. Sometimes I’ve heard it and was impressed. I don’t propose reviews because a company has been generous with me or because I have a good relationship with the people who work there. Final decisions about what Stereophile will cover always rest with the Editor.
3. No pay-to-play, ever.
Stereophile pays me for my articles. No one else does. I won’t accept compensation or favors in exchange for a review, an interview, show coverage, etc. Likewise, to avoid conflicts of interest, I won’t perform any work (including writing, editing, consulting) for manufacturers, importers, or dealers. However, I may help them carry a heavy amplifier up a flight of stairs, entirely for free. It’s complicated.
4. Review samples don’t stick around.
I get review samples directly from the manufacturer or distributor, and typically keep a product for two to four months, until my article is finished and ready to go to press. All samples are returned then, unless I’ve made arrangements with the manufacturer for an extended loan. Per Stereophile policy, when a company asks for a product back, I comply promptly and return it in like-new condition. I do not sell review samples.
5. Industry accommodation pricing: Yes, but—
If I want to buy a product I’ve reviewed, I’ll do so at accommodation pricing if offered. Such pricing is not a special favor to reviewers; it is broadly available to people who work in the industry. Nor is it a gift: the company receives payment much as it would from a dealer sale, and that includes a profit margin. I never discuss a purchase with the manufacturer or importer until after the review is finalized. I honor all resale restrictions on accommodation purchases, whether informal or contractual, including minimum hold periods. What I buy at a discount, I will not sell at a profit.
6. Hospitality happens; automatic coverage doesn’t.
Once or twice a year, I'm invited to go on a factory tour whose expenses may be covered, in whole or in part, by my hosts. There are no quid pro quos: when I accept such a trip, I make it clear, pleasantly and appreciatively, that I don't guarantee coverage. Yes, I've visited companies I never wrote about, before or after.
7. I don’t play favorites
I apply the same standards and criteria to each product I review. Admiration for a brand’s history or affection for the people on its team may shape my expectations, but neither entitles a product to leniency. This is my policy, not Stereophile’s: I will not review products from companies whose principals have bullied writers, threatened reviewers over good-faith criticism, or otherwise demonstrated contempt for the people who cover them.
8. …but reciprocity bias is real and I’m not immune.
Continued use of borrowed equipment requires an ongoing relationship with the companies or individuals in question. Long-term loans, factory visits, and simple human warmth toward people I've come to know and like: all of these create the conditions for reciprocity bias. I actively guard against it, with the same confidence a man has that he doesn't snore.
9. I rave, I rant.
Though I love high-end audio, not everything I write is a rave. An unenthusiastic assessment is not a personal attack. I will write critically when the product, in my subjective experience, falls short. Such an opinion is never intended to hurt the manufacturer, though it might; it is meant to serve the reader. I prefer honest praise over plaudits tossed around like confetti. Not every product should be quietly nudged toward “recommended.”
10. Manufacturers don’t get to approve my articles.
Manufacturers or distributors almost always receive a copy of my Stereophile review before it goes to press, for fact-checking purposes only. We ask them to confirm company history, specs, features, pricing, and similar verifiable details. That’s where their access and influence ends. They’re not entitled to make changes to my subjective assessments.